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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 5 sources · 6 days · First seen · Last updated
FamilyMart Wakayama Prefecture food collaborations
Overview
FamilyMart is launching a series of food products and promotions centered on ingredients from Wakayama Prefecture. The initiative includes a limited-edition mandarin ice bar, part of the ‘Famimaru’ private brand, which utilizes juice from fruit that is high quality but rejected by traditional markets due to cosmetic imperfections.
In addition to the ice bar, the collaboration features a ‘Wakayama Fair’ in the Kansai region with products such as plum and bonito rice balls, matcha donuts, and Wakayama-style Chinese soba supervised by the restaurant Ide Shoten. These efforts are designed to support sustainable fruit production and regional revitalization.
Entities
Wakayama Prefecture · FamilyMart · Marufuku Coffee · Ide Shoten · Gyokurin-en
Timeline
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[BUSINESS] 3 sourcesMarufuku Coffee and FamilyMart announce new food collaborations in Japan
Marufuku Coffee is hosting a Rilakkuma-themed food fair in Japan, while FamilyMart launches new products featuring ingredients from Wakayama Prefecture.
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[BUSINESS] 2 sourcesFamilyMart launches Wakayama mandarin ice bar to support local farmers
FamilyMart is releasing a limited-edition mandarin juice ice bar using Wakayama Prefecture fruit to support farmers by utilizing non-standard produce. A regional fair will also launch in Kansai.
Sources
dtimes.jp · gourmetbiz.net · news.mynavi.jp · the-miyanichi.co.jp · wakayamashimpo.co.jp