[REVISION HISTORY]

Ferrari Luce launch, China debut, and record Monterey sale

Updated 13 times since CLSTR started tracking revisions of this situation.

What changed

2026-08-21 06:24 UTC → 2026-08-27 13:45 UTC · added ~~removed~~

Ferrari’s first fully electric grand tourer, the Luce, debuted in late May 2026. Designed by Jony Ive and Marc Newson through the LoveFrom studio, the model features a four-motor layout delivering over 1,000 hp and a range of more than 530 km. Despite initial design criticism that caused Ferrari’s share price to dip by approximately 8%, the model quickly sold out its limited run of fewer than 500 units by early July, meeting its 2026 sales target. Demand was driven significantly by the Chinese market, which accounts for roughly 20% of the order book. In early August, Ferrari opened sales of an 88-unit Chinese edition priced at $586,600—a 7% discount to the European price of $626,000—positioning the Luce as a five-seat grand tourer to compete with domestic EVs like BYD’s Yangwang U9 and GAC’s Hyptec SSR. All 88 units were sold immediately upon release. In mid-August 2026, the Luce’s showcase chassis, “Chassis 0,” was featured in a two-night Monterey auction (14-15 August) alongside seven legendary Ferraris. The “Chassis 0” model, a “Tailor Made” vehicle with a Madreperla Semi-Gloss exterior that shifts between green and violet and Le Mans metallic leather, was previously owned by Mike Tyson. In a historic result, the Luce sold for $40 million ~~(approximately £29.5 million)~~ at the RM Sotheby’s auction, significantly exceeding its initial $1.1 million estimate. This sale sets a new benchmark for the highest price ever paid for a new car at auction, surpassing the previous Ferrari record of $26 million set by a Daytona SP3 in 2025, and establishes a record for the most expensive electric vehicle ever sold at auction. The purchaser has been identified as 87-year-old American ~~investor~~ billionaire and philanthropist Herbert Wertheim. All proceeds from the sale are earmarked for the Ferrari Foundation to support educational ~~initiatives.~~ initiatives and youth programs.

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