[REVISION HISTORY]

Ferrari Luce launch, China debut, and record Monterey sale

19 recorded revisions of this situation.

What changed

2026-11-04 16:41 UTC → 2026-11-06 15:59 UTC · added ~~removed~~

Ferrari’s first fully electric grand tourer, the Luce, debuted in late May 2026. Designed by Jony Ive and Marc Newson through the LoveFrom studio, the model features a four-motor layout delivering over 1,000 hp and a range of more than 530 km. Despite initial design criticism that caused Ferrari’s share price to dip by approximately 8%, the model quickly sold out its limited run of fewer than 500 units by early July, meeting its 2026 sales target. Demand was driven significantly by the Chinese market, which accounts for roughly 20% of the order book. In mid-August 2026, the Luce’s showcase chassis, “Chassis 0,” sold for a record-breaking $40 million at an RM Sotheby’s auction in Monterey, far exceeding its initial $1.1 million estimate. The purchaser was identified as American billionaire Herbert Wertheim, and proceeds were earmarked for the Ferrari Foundation to support technical education. By October 2026, Ferrari officially announced a starting price of $560,800 for the Luce. Technical specifications confirmed a 122-kWh battery, a 0 to 100 km/h acceleration time of 2.5 seconds, and a top speed of 310 km/h. In November 2026, during the company’s third-quarter earnings call, CEO Benedetto Vigna confirmed that the Luce has already sold out its entire 2027 production allocation. While the vehicle’s departure from traditional Ferrari silhouettes and its five-seat configuration sparked aesthetic debate, Vigna noted that private presentations to potential clients revealed an “extremely positive reception.” Consequently, new customers face a waiting period of approximately one year. While Ferrari has not disclosed specific production volumes, reports suggest a long-term target of selling 2,500 units by 2030. The vehicle is expected to begin its first deliveries in the fourth quarter of 2026.

Versions

Select a version to see what changed compared to the one before it.