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Ferrari Luce launch, China debut, Monterey auction

Updated 8 times since CLSTR started tracking revisions of this situation.

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2026-08-04 11:18 UTC → 2026-08-06 07:33 UTC · added removed

Ferrari Luce launch drives sales, controversy, exec shift launch, China debut, Monterey auction

Ferrari’s first fully electric grand tourer, the Luce, debuted in late May 2026 as a 1,050 hp, four‑motor sedan priced around €550 000. The and quickly sold out its limited run of fewer than 500 units sold out within two months, with units. By the 88‑car Chinese allocation snapped up in 72 hours and strong demand from technology buyers in end of July the United States. The company reaffirmed model had met its 2026 sales target, reinforcing the brand’s multi‑technology strategy, keeping strategy that retains V8, V12, hybrid and bio‑fuel power‑trains alongside electrification and targeting roughly 2,500 Luce units by 2030. electrification. In June, early August Ferrari submitted four Luce units to Euro NCAP for opened sales of the programme’s most expensive crash‑test ever, seeking 88‑unit Chinese edition, pricing it at $586,600 – a five‑star rating. The same month, rumors that 7 % discount to the European price of $626,000 – and positioning the Luce was being used as a “loyalty test” to secure future limited‑edition allocations circulated; Ferrari’s marketing chief Enrico Galliera denied any coercion, stating that model choice is voluntary five‑seat grand tourer competing with high‑performance domestic EVs such as BYD’s Yangwang U9 and based on long‑term client relationships. GAC’s Hyptec SSR. The launch sparked intense design criticism, especially same month the Luce’s showcase chassis, “Chassis 0,” will be featured in Europe and China, and prompted a leadership reshuffle. Galliera left after 16 years two‑night Monterey auction (14‑15 August 2026) alongside seven legendary Ferraris, including the 288 GTO, F40, F50, Enzo, LaFerrari and was succeeded on 1 July by Daytona SP3. Notable provenance includes former BMW Italy head Massimiliano Di Silvestre, tasked with guiding heavyweight champion Mike Tyson’s ownership of the brand through its electrification phase. F50 and the Luce chassis. The first production chassis (Chassis 0) will be auctioned at Monterey Car Week on a no‑reserve basis, with estimates above $1.1 million auction, run by RM Sotheby’s and certified by Ferrari Classiche, is expected to reshape high‑net‑worth collections; proceeds from the Luce sale remain earmarked for the Ferrari Foundation. By the end of July the Luce had met its 2026 sales target, and its cultural impact extended to video‑game modders, underscoring the model’s high‑profile but polarising presence in the market.

Versions

  1. 2026-08-06 07:33 UTC Ferrari Luce launch, China debut, Monterey auction
  2. 2026-08-04 11:18 UTC Ferrari Luce launch drives sales, controversy, exec shift
  3. 2026-08-01 07:36 UTC Ferrari Luce sales hit target, earnings outlook raised
  4. 2026-07-31 16:41 UTC Ferrari Luce sales hit target, earnings outlook raised
  5. 2026-07-31 10:38 UTC Ferrari Luce sales hit target, earnings outlook raised
  6. 2026-07-31 08:47 UTC Ferrari Luce rollout meets sales target, auction, Goodwood
  7. 2026-07-31 04:42 UTC Ferrari Luce rollout meets sales target, auction, Goodwood
  8. 2026-07-30 08:34 UTC Ferrari Luce rollout meets sales target, auction, Goodwood
  9. 2026-07-27 13:41 UTC Ferrari Luce rollout, auction, Goodwood debut and V12 reviva

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