[REVISION HISTORY]
Ferrero brand expansion and product innovation
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2026-10-29 08:52 UTC → 2026-10-30 08:47 UTC ·
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Ferrero is pursuing a strategy of product diversification and market expansion across different regions. In the United States, the company announced plans to enter the frozen breakfast market with the launch of Nutella Waffles, which are expected to reach retailers by spring 2027. The move aims to position the brand as a premium, dessert-like option within the breakfast category. To celebrate its 80th anniversary, Ferrero has unveiled several major product innovations during its second Innovation Day. These offerings include the debut of the Wonka brand line, featuring chocolates, candies, and eggs, as well as Nutella Cookies and Kinder Crunchy Cookies. The company is also expanding into the frozen breakfast pastry segment with Pain au Nutella and the breakfast cereal market with Eat Natural Granola, scheduled for release in January 2027. Additionally, the Pocket Coffee brand is being expanded to include new chocolate bars and eggs. In the Italian market, the company is focusing heavily on the biscuit and breakfast sectors. Nutella cookies are being launched with a slow-baking process and individual packaging designed for on-the-go consumption, supported by a sampling campaign of 120,000 units across Italy. The Wonka brand expansion will also utilize production capabilities from the company’s acquired UK facility in Alfreton. Founded in Alba in 1946, the group has grown into a global ecosystem with over 50 brands. Following recent acquisitions of WK Kellogg Co and CPK, Ferrero’s consolidated turnover, which was 22.3 billion euros as of August 2025, is estimated to reach approximately 25 billion euros. In Italy, adjacent markets such as biscuits, ice cream, and breakfast items now generate 8.1 billion euros, more than double the 3.3 billion euros produced by traditional chocolate and Nutella products.
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- 2026-10-30 08:47 UTC Ferrero brand expansion and product innovation
- 2026-10-29 08:52 UTC Ferrero brand expansion and product innovation
- 2026-10-27 17:47 UTC Ferrero brand expansion and product innovation
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