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[SITUATION] · [ACTIVE] · [BUSINESS]
2 clusters · 4 sources · 4 days · First seen · Last updated
Finnish gambling market liberalization
Overview
State-owned gambling operator Veikkaus is preparing for the liberalization of the Finnish online casino and betting market, scheduled for July 1, 2027. This regulatory shift will end Veikkaus’s exclusivity in sectors such as sports betting and online casinos, allowing for licensed competition.
In preparation, Veikkaus has entered a content partnership with Swedish developer Gaming Corps to supply slot games, including the ‘3 Pigs’ franchise. The company also announced plans to launch a new international betting brand, Viabet, on the same date. This brand will operate in Finland and Denmark through a commercial partnership with Viaplay, combining Veikkaus’s gambling technology and responsible gambling tools with Viaplay’s sports media assets.
Entities
Timeline
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[BUSINESS] 2 sourcesVeikkaus to launch Viabet betting brand in Finland and Denmark
Veikkaus and Viaplay will launch the Viabet betting brand in Finland and Denmark on 1 July 2027, coinciding with the opening of Finland's online gambling market to competition.
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[BUSINESS] 3 sourcesVeikkaus partners with Gaming Corps ahead of Finnish market liberalization
Veikkaus has signed a deal with Gaming Corps to provide slot content as Finland prepares to open its online gambling market to competition in July 2027.
Sources
gastatepatriot.com · igamingcapital.mt · thegamblest.com · zonadeazar.com