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Flipkart food‑delivery pilot in India

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2026-08-02 13:43 UTC → 2026-08-03 10:13 UTC · added removed

In late July, Walmart‑owned Flipkart announced it would begin a confirmed that its food‑delivery pilot in Bengaluru within the next month, will launch in mid‑August, using a dedicated app and the Open Network for Digital Commerce (ONDC). The company said frames meal delivery as a core use case for its broader platform and will test the trial would be evaluated service with a select group of customers before any wider rollout and aimed to attract younger, experience‑seeking shoppers. By early August, Flipkart provided more specifics, stating the service would launch around 15 August, initially limited to Bangalore. The rollout would rely on ONDC to avoid building its own logistics network and would charge restaurants about rollout. Restaurants will be charged roughly a 10 % commission, with a possible 2 % handling fee that could bring the total to about 11 %, markedly lower than the 16‑30 % taken by rivals such as incumbents Zomato and Swiggy. The pilot would be tested with select customers before potential expansion move targets a market where Swiggy holds about 43 % and Zomato about 57 % of orders, aiming to attract younger, experience‑seeking shoppers. After gathering feedback, Flipkart plans to expand the service to other Indian cities. cities, while rivals have begun lowering their fees in response to low‑commission models from new entrants such as Rapido’s Ownly.

Versions

  1. 2026-08-03 10:13 UTC Flipkart food‑delivery pilot in India
  2. 2026-08-02 13:43 UTC Flipkart food‑delivery pilot in India

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