Flipkart food‑delivery pilot in India

Walmart‑owned Flipkart confirmed that its food‑delivery pilot in Bengaluru will launch in mid‑August, using a dedicated app and the Open Network for Digital Commerce (ONDC). The company frames meal delivery as a core use case for its broader platform and will test the service with a select group of customers before any wider rollout. Restaurants will be charged roughly a 10 % commission, with a possible 2 % handling fee that could bring the total to about 11 %, markedly lower than the 16‑30 % taken by incumbents Zomato and Swiggy. The move targets a market where Swiggy holds about 43 % and Zomato about 57 % of orders, aiming to attract younger, experience‑seeking shoppers. After gathering feedback, Flipkart plans to expand the service to other Indian cities, while rivals have begun lowering their fees in response to low‑commission models from new entrants such as Rapido’s Ownly.