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2 clusters · 3 sources · 5 days · First seen · Last updated

Florianópolis tourism promotion initiatives

Overview

Florianópolis is expanding its tourism reach through regional promotion and targeted international marketing. The city participated in the Meeting Brasil América Latina 2026 to connect with tourism operators and airlines across five South American cities, including Lima, Santiago, Córdoba, Buenos Aires, and Montevideo.

Efforts have specifically intensified toward the Chilean market, where Florianópolis is currently the second most popular Brazilian destination. To capitalize on the trend of “escapadas” or short weekend trips, the Destino Floripa entity and the Brazilian Embassy in Santiago have conducted training workshops for over 130 Chilean tourism professionals. This strategy aims to highlight the city’s infrastructure and attractions to a demographic that represents the highest average daily spend in Santa Catarina.

Entities

Florianópolis · Sebrae · Kayak

Timeline

  1. 24 days ago

    [BUSINESS] 2 sources
    Florianópolis targets Chilean tourists and ranks high for domestic holiday travel

    Florianópolis is targeting Chilean tourists through short-trip promotions and ranks as a top destination for domestic holiday travelers in Brazil according to recent tourism data.

  2. 29 days ago

    [CULTURE] 2 sources
    Florianópolis and Febtur promote tourism initiatives in Latin America

    Florianópolis is promoting its tourism in South America via the Meeting Brasil América Latina, while Febtur organizes an international tourism communications summit in Uruguay.

Sources

informefloripa.com · nsctotal.com.br · patrialatina.com.br