French media consumption and trust trends

The media landscape in France is experiencing a transition as digital platforms gain influence alongside traditional outlets. Initially, traditional media remained a central pillar for political communication, with major television news programs like TF1 and France 2 maintaining significant audiences for political figures. While social media was noted as an amplifier for existing democratic crises rather than a creator of political expression, high-profile candidates continued to prioritize evening news broadcasts.

More recent data indicates a growing shift toward digital platforms, particularly YouTube. In the French market, Skyrock leads in cumulative subscribers, while Europe 1 and RTL have recorded high volumes of video publications. Although traditional formats like television news remain the most trusted medium at 29%, digital platforms are seeing increased traction among younger demographics. For instance, YouTube holds a 21% trust rating among 25-34-year-olds, and TikTok is trusted by 18% of those aged 18-24. Overall, YouTube’s trust rating among the general population has surpassed that of radio.