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2026-08-27 07:05 UTC → 2026-08-28 15:38 UTC ·
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Geely EX2 concept vehicle debut and brand activation in Brazil
Geely announced plans to debut two concept vehicles, the EX2 Street and the EX2 Track, at At the 2026 Festival Interlagos Festival in São Paulo, Brazil. The EX2 Street was designed as an urban concept, while the EX2 Track was envisioned as a high-performance version featuring racing elements like a roll cage and sport bucket seats. During the festival, Brazil, Geely showcased these its electric EX2 hatchback customization studies. studies, the EX2 Street and the EX2 Track. The EX2 Track was presented as a radical design exercise with featuring a racing cockpit and with a half-cage, specialized suspension. suspension, and a stripped-down interior for weight reduction. While these models serve as studies for potential customization, Geely has not announced plans for mass production. In addition to the vehicle displays, Geely launched a brand experience project designed by the agency Bullet. Under the creative concept ‘See the World in Full’, the two-story installation focuses on sensory engagement through sight, hearing, touch, personalization, and smell. The activation includes the Geely EX5 model, which integrates with Spotify, and a ‘Taste Garage’ where participants can customize elements of the EX2 model. The experience also utilizes gamification through ‘G-Coins’, a virtual currency exchangeable for branded merchandise, and incorporates Meta Glasses smart eyewear to assist with content creation.