Generali response to Italian demographic shifts

At the Longevity Day event in Rome, Generali leadership addressed the economic and social challenges stemming from Italy’s demographic shifts. CEO Giancarlo Fancel highlighted that increasing life expectancy, paired with a shrinking working-age population, will significantly alter the nation’s social structure. Projections suggest that by 2050, the ratio of individuals over 64 to the working-age population will rise to 63.7%, resulting in two elderly individuals for every three workers.

To address these trends, Generali is shifting toward integrated life-cycle planning. This strategy includes supplementary pensions, protection coverage, and solutions for health and non-self-sufficiency. Massimo Monacelli, general manager of Generali Italia, announced the expansion of a healthcare network comprising 15,000 facilities intended to complement the national health system and improve accessibility. Monacelli noted that while life expectancy is rising, supplementary pension coverage in Italy remains low, with only 10 to 11 million citizens currently covered, emphasizing the need for integrated coverage to maintain long-term social stability.

Recent industry developments indicate a broader focus on the ‘Longevity Economy’ across Italy. In Porto Cervo, the Longevity Weeks Costa Smeralda 2026 are exploring how demographic shifts impact finance, healthcare, technology, and tourism, treating longevity as a new asset class. Additionally, EFPA Italia has scheduled a 2026 meeting in Florence to address how socio-demographic transformations are reshaping wealth management, financial advisory, and intergenerational asset transfers.