[REVISION HISTORY]

Trends in German budget skincare and drugstore beauty

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2026-08-17 14:55 UTC → 2026-08-31 20:04 UTC · added ~~removed~~

The German budget skincare and beauty market continues to expand, with drugstores increasingly offering products that utilize premium-grade ingredients. In early August, reports highlighted the success of NIVEA’s Q10 Collagen serum and HASK’s vegan Argan Oil Conditioner. At Rossmann, elf cosmetics’ ‘Holy Hydration! Triple Bounce Serum’—priced under €15—has been noted for its use of hyaluronic acid, squalane, and niacinamide to rival prestige brands. New product launches have further diversified the sector. dm introduced dual-sided haustache toner pads, developed with beauty expert Susanne Krammer, which use glycolic acid (AHA) and gluconolactone (PHA) to refine skin texture. Meanwhile, Rossmann’s beauty editor recommended the Judith Williams Collagen Active Lifting Eye Cream for its plant-based collagen activator. By mid-August, coverage broadened to include multi-purpose makeup and specialized care. The M. Asam Magic Finish Make-up Mousse emerged as a bestseller at both Rossmann and dm, serving as a primer, concealer, foundation, and powder. Other trending items include Maybelline’s Lash Sensational Sky High Waterproof Mascara and Vaseline Cocoa Radiant body oil for a ‘glow’ effect. Recent arrivals at Rossmann also include the Medicube One Day Exosome Shot Pore ~~Ampoule~~ Ampoule, ISANA 2-in-1 shower foam and ~~various foot~~ body lotion, and Jean&Len dry shampoo. Foot care ~~products from brands such as~~ trends feature Kneipp ~~and~~ regenerating foot butter, frei ~~öl. Trends have since shifted toward efficiency~~ öl Hydrolipid foot cream, and ~~natural alternatives.~~ Be Routine foot foam. In ~~nail care, gitti’s ‘Cloud Phase Oil’ is gaining popularity as~~ late August, Dr. Hauschka announced a ~~natural cuticle moisturizer, alongside the Alessandro Striplac peel-off gel system. M. Asam’s popularity persists with the introduction~~ limited edition release of their Hyaluron Stick for portable moisture. Hair care trends also highlight affordable dermatological options like Isana H. dry shampoo foam and Dejan Garz sensitive shampoo, which utilize ingredients such as niacinamide and panthenol. In mid-August, its Long Lasting Mascara in three exclusive shades. Additionally, the Australian ~~cosmetics~~ brand MCoBeauty ~~announced an expansion~~ is expanding into ~~the German market via~~ Germany through an exclusive partnership with Rossmann. Initially available online, the brand’s high-performance, vegan product line will gradually roll out to over 1,300 Rossmann retail locations starting in September. Rossmann’s Head of Marketing, Petra Czora, noted the brand was selected because it aligns with beauty community trends and offers a strong price-performance ratio.

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