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2 clusters · 10 sources · 15 days · First seen · Last updated
German retail coffee price competition
Overview
German discount retailers are implementing various pricing strategies for coffee beans to address inflation and competition.
Aldi Süd introduced an aggressive pricing model for its private label Barissimo whole coffee beans, setting the price at 8.99 euros per kilogram. This product, which utilizes a blend of Arabica and Robusta beans sourced from regions including Central and South America, East Africa, and Asia, aims to undercut established brand-name products.
Following this, Penny announced a discount on Melitta Bella Crema coffee beans. Through the Penny app, customers can access one-kilogram packs for 12.99 euros, representing a 36 percent reduction from the manufacturer’s recommended retail price. The selection includes varieties such as La Crema and Intenso, specifically designed for use in fully automatic coffee machines.
Entities
European Institute of Oncology · Penny · Barissimo · Aldi Süd · Melitta
Timeline
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[BUSINESS] 4 sourcesAldi Süd offers Barissimo coffee beans at 8.99 euros per kilogram
Aldi Süd is driving retail competition by offering its Barissimo brand coffee beans for 8.99 euros per kilogram, a move aimed at countering inflation.
Sources
derwesten.de · elle.de · fehmarn24.de · gofeminin.de · kreiszeitung.de · lomazoma.com · moin.de · ruhr24.de · solino-coffee.com · utopia.de