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[SITUATION] · [QUIET] · [POLITICS]

2 clusters · 8 sources · 6 days · First seen · Last updated

Giorgia Meloni voice trademark application

Overview

Italian Prime Minister Giorgia Meloni has applied to the European Union Intellectual Property Office (EUIPO) to trademark a four-second audio recording of her voice. The recording contains the phrase, “Io sono Giorgia Meloni,” repeated twice.

This legal measure is intended to protect her identity from the increasing threat of AI-generated deepfakes. Meloni has previously encountered synthetic media, including the circulation of voice clones and manipulated sexualized images used in political contexts. By seeking trademark protection, she aims to establish legal ownership of her vocal likeness across all 27 EU member states. The phrase used in the application also serves as the title of her autobiography and a frequent element in her political campaigns.

Entities

European Union Intellectual Property Office · Giorgia Meloni · Microsoft · Bethesda · Activision

Timeline

  1. [POLITICS] 3 sources
    Giorgia Meloni seeks trademark for voice to combat deepfakes

    Italian Prime Minister Giorgia Meloni is seeking to trademark a four-second audio clip of her voice to protect against AI-generated deepfakes and digital impersonation.

  2. [TECHNOLOGY] 5 sources
    Activision and Bethesda challenge AI-generated gaming projects

    Activision and Bethesda are challenging AI-generated game projects, while Italian PM Giorgia Meloni seeks to trademark her voice in the EU to combat deepfakes.

Sources

criticalhits.com.br · jornalempresasenegocios.com.br · laquotidienne.fr · mag.sapo.pt · olhardigital.uol.com.br · sapo.pt · thecooldown.com · wwwhatsnew.com