Global and European hotel construction trends

The global hotel construction pipeline reached a record high of 15,976 projects and 2.43 million rooms by the end of the second quarter of 2026. While significant growth was noted in the Asia-Pacific, Middle East, and Africa regions, Europe also showed notable activity.

In Europe, the hotel construction pipeline reached 1,736 projects and 255,976 rooms, a 3% year-on-year increase. The luxury and upper upscale segments reached record levels, with the upscale segment remaining the largest by volume. Geographically, the United Kingdom led European activity, followed by Turkey, Germany, France, and Portugal.

European hotel investment for the first half of 2026 totaled 11.7 billion euros. Although this was a 9.5% decrease compared to the previous year, it remained 19.5% above the ten-year average. Investment has been characterized by high selectivity, with capital concentrating on premium assets and a 30% year-on-year increase in transactions exceeding 100 million euros. The United Kingdom led this investment with 3.22 billion euros, while Spain followed with approximately 2.6 billion euros, marking a nearly 35% growth in its market.