Global dietary supplement consumption trends

Recent data indicates a global shift toward personalized dietary supplement use. In the United States, consumers are moving away from broad multivitamins in favor of individualized routines targeting specific nutrients. This trend is especially notable among adults aged 65 and older, with usage rates rising to 78 percent between 2021 and 2023.

In the United Kingdom, approximately half of adults take supplements at least once daily, though medical professionals advise using them to address proven deficiencies rather than following general trends. Experts warn that relying on non-specific symptoms like fatigue to choose supplements can lead to the “trap of guesswork,” potentially masking underlying medical conditions.

Usage rates remain high globally, with 2023 data from Poland showing daily supplement use among 27 percent of women and 17 percent of men. Health experts emphasize that supplements should complement a nutrient-dense diet and often require laboratory diagnostics to ensure efficacy and safety, particularly as nutritional needs change with age.