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2 clusters · 2 sources · 27 days · First seen about 1 month ago · Last updated 4 days ago

Global fitness industry expansion and diversification

Overview

The fitness and wellness industry is seeing growth through both product diversification and the expansion of specialized service models.

In Brazil, brands like Actvitta and Track&Field are focusing on market reach through new product lines and digital ecosystems. Actvitta has introduced a ‘Life & Run’ collection targeting ‘pro-aging’ and ‘slow fitness’ trends, while Track&Field has expanded its footwear offerings and transformed its TFSports app into a marketplace for sports accessories. Track&Field reported a 15.5% increase in net revenue for the second quarter.

Simultaneously, there is a trend toward specialized personal training and boutique studio models in international markets. In the United Kingdom, new facilities such as Pump Fitness Studios are launching to provide small-group personal training. In Southeast Asia, MOVE Private Fitness has expanded its presence into Singapore, utilizing a one-to-one appointment model that emphasizes nutrition, recovery, and lifestyle.

Entities

Actvitta · Track&Field · Justin Foo · Fred Wagner · Rebekah Aitken

Timeline

4 days ago

[BUSINESS] 2 sources
Fitness brands expand specialized personal training services
New fitness ventures are launching specialized training models, including Pump Fitness Studios in the UK and MOVE Private Fitness's expansion into Singapore.
about 1 month ago

[BUSINESS] 3 sources
Fitness brands expand market reach through new products and digital ecosystems
Fitness brands Actvitta and Track&Field are expanding their reach through new product lines, such as specialized footwear, and digital marketplaces to capture a larger share of the wellness market.

Sources

alvinology.com · becclesandbungayjournal.co.uk