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2 clusters · 4 sources · 9 days · First seen · Last updated

Global handheld smart camera market trends

Overview

In the second quarter of 2026, the global handheld smart camera market experienced significant growth, with shipments rising 57% year-over-year to approximately 5.89 million units. Total sales revenue for the category increased by 50% to nearly 15.7 billion yuan.

Chinese manufacturers DJI and Insta360 collectively control 93% of the market. DJI holds a 73% overall market share, bolstered by its dominance in the gimbal camera segment, where its ‘Pocket’ series maintains a 93% share. Insta360 holds a 20% overall market share, driven largely by its 73% dominance in the 360 camera segment.

While the action camera segment grew by 47%, the American company GoPro saw a decline, with action camera shipments falling by 49% and 360-degree camera shipments dropping by 61%. IDC predicts that annual shipments for the sector will reach nearly 41 million units by 2030.

Entities

DJI · GoPro · Insta360 · International Data Corporation · IDC

Timeline

  1. [BUSINESS] 2 sources
    DJI and Insta360 dominate global handheld smart camera market

    DJI and Insta360 captured 93% of the global handheld smart camera market in Q2 2026, as shipments rose 57% year-on-year.

  2. [TECHNOLOGY] 2 sources
    DJI and Insta360 dominate handheld smart camera market

    DJI and Insta360 control 93% of the handheld smart camera market, which saw a 57% shipment increase in Q2 2026. DJI leads in gimbal cameras, while Insta360 dominates the 360 camera segment.

Sources

36kr.jp · fstoppers.com · prtimes.jp · redsharknews.com