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Global smartphone market and OS share trends

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2026-08-27 07:44 UTC → 2026-08-28 01:39 UTC · added ~~removed~~

The global smartphone market experienced an 11% decline in shipments during the second quarter of 2026, with notable contractions in entry-level and mid-tier segments within emerging markets. Despite this downturn, Android increased its global operating system market share to 75%, up from 73% in the first quarter. In contrast, iOS share fell to 20%, while Huawei’s HarmonyOS remained steady at 5%. Regional data highlights significant differences: Android dominates India with a 91% share and leads China with 58%, though its Chinese market share decreased from 63% in the previous quarter. In the United States, iOS maintains a slight lead with 51% compared to Android’s 49%. Within the Android ecosystem, HONOR emerged as the fastest-growing leading brand during the first half of 2026. The company reported a 9% increase in global shipments, making it the only Chinese Android manufacturer to achieve year-on-year growth. HONOR saw particularly strong performance in Africa, with a 53% increase in shipments, and in the Middle East, where it grew by 35% despite a regional market decline. In Latin America, HONOR reported a 75% year-on-year increase in shipments during the first quarter of 2026. In Colombia, the company is expanding its local presence through the launch of the HONOR 600 and HONOR 600e, which focus on integrating artificial intelligence and advanced processing at competitive price points.

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