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3 clusters · 11 sources · 3 days · First seen · Last updated

Global smartphone market and OS share trends

Overview

The global smartphone market experienced an 11% decline in shipments during the second quarter of 2026, with notable contractions in entry-level and mid-tier segments within emerging markets.

Despite this downturn, Android increased its global operating system market share to 75%, up from 73% in the first quarter. In contrast, iOS share fell to 20%, while Huawei’s HarmonyOS remained steady at 5%. Regional data highlights significant differences: Android dominates India with a 91% share and leads China with 58%, though its Chinese market share decreased from 63% in the previous quarter. In the United States, iOS maintains a slight lead with 51% compared to Android’s 49%.

Within the Android ecosystem, HONOR emerged as the fastest-growing leading brand during the first half of 2026. The company reported a 9% increase in global shipments, making it the only Chinese Android manufacturer to achieve year-on-year growth. HONOR saw particularly strong performance in Africa, with a 53% increase in shipments, and in the Middle East, where it grew by 35% despite a regional market decline.

In Latin America, HONOR reported a 75% year-on-year increase in shipments during the first quarter of 2026. In Colombia, the company is expanding its local presence through the launch of the HONOR 600 and HONOR 600e, which focus on integrating artificial intelligence and advanced processing at competitive price points.

Entities

Honor · Omdia · International Data Corporation · iOS · Huawei

Timeline

  1. 16 days ago

    [TECHNOLOGY] 4 sources
    Android leads global smartphone OS market share in Q2

    Counterpoint Research reports that Android leads the global smartphone OS market with a 75% share in Q2, while HarmonyOS sees significant growth in China, reaching a 24% market share.

  2. 16 days ago

    [BUSINESS] 5 sources
    HONOR reports strong global growth in first half of 2026

    HONOR reported significant global growth in the first half of 2026, outperforming market trends in both the Middle East and Latin America through increased smartphone shipments and AI-focused product launches.

  3. 19 days ago

    [BUSINESS] 2 sources
    HONOR becomes fastest-growing leading Android brand

    HONOR became the fastest-growing leading Android brand in the first half of 2026, seeing significant shipment growth in Africa, the Middle East, and Southeast Asia despite general market declines.

Sources

bajtbox.com · bug.hr · donanimhaber.net.tr · gsmarena.com · ipadizate.es · log.com.tr · monitor.hr · shafaq-e.sa · tecnogus.com.co · xatakamovil.com · xeu.mx

This summary has been updated 1 time: see revision history