[REVISION HISTORY]
Global squishy toy craze
Updated 1 time since CLSTR started tracking revisions of this situation.
What changed
2026-07-26 13:57 UTC → 2026-08-21 14:34 UTC ·
added
removed
In late July 2026, retailers in Poland and the Czech Republic reported a rapid surge in sales of “Squishy Dumplings,” soft, blind‑box toys that quickly captured market share and prompted stock shortages. Prices ranged from about 20 zł to 90 zł in Poland In Poland, seaside stalls reported these toys replaced previous summer hits like Gęś Pipa and 110 CZK to 250 CZK in Labubu. In the Czech Republic, some e-shops saw month-to-month sales increase twelvefold, with vendors expanding their product lines dramatically to meet demand. The next day, the products accounting for 10–30% of total revenue for several sellers. The trend was shown quickly spread to be spreading across the Atlantic. North America. In the United States, shoppers lined up engaged in “squishy hunting” at major retailers like Target, while brands such as Target and Kip’s Toyland for new squishy items, while a NeeDoh reported sold-out status. A TikTok video from Hawaii garnered millions of views and amplified nearly four million views, further amplifying the craze. Experts linked attributed the boom to low price points, tactile stress‑relief appeal, and social‑media amplification. a desire for a break from screen-based entertainment. Similar popularity was observed in Mexico, where squishy toys ranked among Amazon’s best‑selling items. Together, By late August, the snapshots illustrate “Squishy Dumpling” trend was identified as a coordinated, fast‑moving consumer fad for squishy, stress‑relief toys that is viral phenomenon on TikTok and YouTube. While the specific bao-bun-shaped products sold in steaming baskets were linked to the US company RMS USA, the trend has since expanded rapidly expanding from Central Europe across Europe, including into North America. Germany.
Versions
Only revisions since CLSTR began indexing content versions appear here. Select a version to see what changed compared to the one before it.