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Miami-Dade and Miami Beach debate Rockstar Games partnership

Updated 35 times since CLSTR started tracking revisions of this situation.

What changed

2026-10-21 12:02 UTC → 2026-10-22 20:49 UTC · added removed

The marketing collaboration between Rockstar Games and South Florida officials has progressed from conceptual discussions to formal agreements, despite ongoing local friction. While the mayor’s office initially explored transforming public infrastructure into a physical representation of Vice City—including rebranding Miami International Airport and wrapping Metromover trains—the scope of City, the partnership scope has shifted toward more localized and private implementations. Miami officials approved a $3 million deal including themed signage at the Kaseya Center; subsequently, Rockstar Games paid approximately $975,000 to install a massive “Welcome to Vice City” sign on the venue's roof, designed to be visible from the air. In Miami Beach, the City Commission narrowly approved a resolution by a 4-3 margin to negotiate a marketing deal estimated to be worth between $3 million and $4 million. To maintain discretion, branding will be limited to million, focusing on private beach equipment, such as umbrellas and chairs, using the Roman numeral ‘VI’ or the Vice City logo. Similarly, Miami officials have approved a $3 million deal that includes themed banners and signage at the Kaseya Center. equipment. Opposition remains centered on the game’s themes of crime and violence. violence, with officials like Sheriff Rosie Cordero-Stutz and Commissioner Juan Carlos Bermudez have argued that arguing the campaign could undermine the region's reputation, while Chief Judge Ariana Fajardo Orshan requested that all court-related facilities be excluded from branding efforts. reputation. As the November 19, 2026, release date approaches, Rockstar Games is expanding its reach through real-world products and immersive marketing. The United States Alcohol and Tobacco Tax company launched “The Goodtime State – Vice City Collection,” a $399.99 premium merchandise bundle. The release sparked controversy among fans because it does not include a copy of the game, leading to criticism regarding the high cost and Trade Bureau (TTB) has approved labels for three beer brands from the Grand Theft Auto universe for sale. Florida-based emergence of scalpers on secondary markets. Additionally, the partnership with Tripping Animals Brewing will produce the franchise staples Patriot Beer for themed beers like ‘Pißwasser’ and Pißwasser, alongside a new 6.0% ABV lager titled ‘No Mames Vice City’. Additionally, speculation City’ is growing moving forward. Speculation also persists regarding a live-action trailer being filmed in Miami. Observers have reported Miami, following reports of camera crews and convoys of exotic sports cars modified to resemble in-universe brands, such as brands like ‘Grotti’ and ‘Emerus’, alongside ‘Vice City’ graffiti near a local stadium. ‘Emerus’.

Versions

  1. 2026-10-22 20:49 UTC Miami-Dade and Miami Beach debate Rockstar Games partnership
  2. 2026-10-21 12:02 UTC Miami-Dade and Miami Beach debate Rockstar Games partnership
  3. 2026-10-21 00:55 UTC Miami-Dade and Miami Beach debate Rockstar Games partnership
  4. 2026-10-20 23:14 UTC Miami-Dade and Miami Beach debate Rockstar Games partnership
  5. 2026-10-18 16:59 UTC Miami-Dade debates Rockstar Games marketing partnership
  6. 2026-10-17 12:31 UTC Rockstar Games executes Miami marketing for GTA VI
  7. 2026-10-16 19:42 UTC Rockstar Games executes Miami marketing for GTA VI
  8. 2026-10-04 23:57 UTC Rockstar Games executes Miami marketing for GTA VI
  9. 2026-10-03 15:56 UTC Rockstar Games executes Miami marketing for GTA VI
  10. 2026-10-03 13:26 UTC Rockstar Games executes Miami marketing for GTA VI
  11. 2026-10-03 07:35 UTC Rockstar Games executes Miami marketing for GTA VI
  12. 2026-10-02 15:13 UTC Rockstar Games executes Miami marketing for GTA VI
  13. 2026-09-26 15:04 UTC Rockstar Games executes Miami marketing for GTA VI
  14. 2026-09-26 10:13 UTC Rockstar Games executes Miami marketing for GTA VI
  15. 2026-09-25 23:01 UTC Rockstar Games executes Miami marketing for GTA VI
  16. 2026-09-25 16:49 UTC Rockstar Games executes Miami marketing for GTA VI
  17. 2026-09-25 09:35 UTC Rockstar Games executes Miami marketing for GTA VI
  18. 2026-09-25 00:01 UTC Rockstar Games executes Miami marketing for GTA VI
  19. 2026-09-24 23:35 UTC Rockstar Games executes Miami marketing for GTA VI
  20. 2026-09-24 21:57 UTC Rockstar Games executes Miami marketing for GTA VI
  21. 2026-09-24 19:35 UTC Rockstar Games executes Miami marketing for GTA VI
  22. 2026-09-24 18:20 UTC Rockstar Games executes Miami marketing for GTA VI
  23. 2026-09-23 15:02 UTC Rockstar Games executes Miami marketing for GTA VI
  24. 2026-09-23 07:06 UTC Rockstar Games executes Miami marketing for GTA VI
  25. 2026-09-15 16:05 UTC Miami officials approve Rockstar Games marketing deal
  26. 2026-09-15 03:17 UTC Miami officials approve Rockstar Games marketing deal
  27. 2026-09-14 18:37 UTC Miami officials approve Rockstar Games marketing deal
  28. 2026-09-14 10:59 UTC Miami officials approve Rockstar Games marketing deal
  29. 2026-09-13 19:17 UTC Miami officials approve Rockstar Games marketing deal
  30. 2026-09-12 09:20 UTC Miami officials debate GTA VI marketing partnership
  31. 2026-09-11 14:27 UTC Miami officials debate GTA VI marketing partnership
  32. 2026-09-11 12:10 UTC Miami officials debate GTA VI marketing partnership
  33. 2026-09-06 22:32 UTC Miami-Dade officials debate GTA VI marketing partnership
  34. 2026-09-06 03:59 UTC Miami-Dade officials debate GTA VI marketing partnership
  35. 2026-09-04 15:45 UTC Grand Theft Auto VI real-world connections and partnerships
  36. 2026-08-31 19:22 UTC Grand Theft Auto VI real-world connections and partnerships

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