[REVISION HISTORY]

Greek consumer retail and spending trends

Updated 1 time since CLSTR started tracking revisions of this situation.

What changed

2026-09-20 13:51 UTC → 2026-09-21 15:06 UTC · added ~~removed~~

Consumer spending trends in Greece show growth across various retail sectors. During a summer sales period, the e-commerce platform Skroutz reported a 30% increase in orders and an 11% rise in sales. Fashion and Health & Beauty were primary drivers of this growth, with fashion accounting for 32% of discounted purchases. In the supermarket sector, health and beauty product sales also experienced significant increases. Data indicates a 3.5% rise in sales volume for the total health and beauty category during the first seven months of 2026. Specifically, the personal health and beauty subcategory grew by 4.3%, while online supermarket sales for these items rose by 10% in value, bolstered by demand for sun protection products. ~~Analysts suggest these trends may reflect~~ More recently, Skroutz reported a 19.5% increase in orders and an 18.4% rise in total turnover during its ‘Back to School’ period from August 16 to September 16, 2026. While order volume grew, consumers ~~seeking more affordable self-care solutions amid economic pressure.~~ exhibited cautious spending habits, keeping the average basket value steady at 38 euros. To manage budgets, shoppers utilized flexible payment options, with Buy Now, Pay Later (BNPL) services accounting for 6.7% of transactions. Card payments remained the primary method at 74.6%, while cash on delivery fell to 10.3%. The platform also noted significant regional engagement, with 41.8% of total orders directed toward provincial consumers and 57.1% of orders delivered to Skroutz Point locations.

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