[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [BUSINESS]

3 clusters · 8 sources · 18 days · First seen · Last updated

Greek consumer retail and spending trends

Overview

Consumer spending trends in Greece show growth across various retail sectors. During a summer sales period, the e-commerce platform Skroutz reported a 30% increase in orders and an 11% rise in sales. Fashion and Health & Beauty were primary drivers of this growth, with fashion accounting for 32% of discounted purchases.

In the supermarket sector, health and beauty product sales also experienced significant increases. Data indicates a 3.5% rise in sales volume for the total health and beauty category during the first seven months of 2026. Specifically, the personal health and beauty subcategory grew by 4.3%, while online supermarket sales for these items rose by 10% in value, bolstered by demand for sun protection products.

More recently, Skroutz reported a 19.5% increase in orders and an 18.4% rise in total turnover during its ‘Back to School’ period from August 16 to September 16, 2026. While order volume grew, consumers exhibited cautious spending habits, keeping the average basket value steady at 38 euros.

To manage budgets, shoppers utilized flexible payment options, with Buy Now, Pay Later (BNPL) services accounting for 6.7% of transactions. Card payments remained the primary method at 74.6%, while cash on delivery fell to 10.3%. The platform also noted significant regional engagement, with 41.8% of total orders directed toward provincial consumers and 57.1% of orders delivered to Skroutz Point locations.

Entities

Skroutz · Circana · NielsenIQ · Greece

Timeline

  1. 1 day ago

    [BUSINESS] 4 sources
    Skroutz reports 19.5% increase in Back to School orders

    Skroutz saw a 19.5% rise in Back to School orders and an 18.4% increase in turnover, as consumers utilized flexible payments and mobile apps to manage school season spending.

  2. 3 days ago

    [BUSINESS] 2 sources
    Cosmetics sales rise in Greek supermarkets

    Health and beauty product sales in Greek supermarkets rose by 3.5% in early 2026, with online beauty sales increasing by 10% as consumers seek affordable self-care options.

  3. 19 days ago

    [BUSINESS] 2 sources
    Skroutz reports 30% increase in orders during summer sales

    Skroutz saw a 30% surge in orders and an 11% increase in sales during summer sales, driven largely by the Fashion and Health & Beauty categories.

Sources

dimokratia.gr · economix.gr · efsyn.gr · fashiondaily.gr · grtimes.gr · mononews.gr · naftemporiki.gr · zarpanews.gr

This summary has been updated 1 time: see revision history