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[SITUATION] · [ACTIVE] · [CULTURE]

2 clusters · 8 sources · 2 days · First seen · Last updated

Gucci holiday campaign featuring Mariah Carey

Overview

Gucci has launched a new holiday gift campaign featuring pop icon Mariah Carey. Directed by Harmony Korine, the campaign film is set in a decorated hotel and showcases pieces from the brand’s Butterfly special collection, including various accessories and footwear such as GG Monogram boots and Horsebit loafers.

The campaign features actor Bobby Brazier appearing as a guest alongside Carey. The advertisement utilizes Carey’s 1994 hit, “All I Want for Christmas Is You,” to leverage the cultural association between the singer and the holiday season.

Entities

Gucci · Mariah Carey · Bobby Brazier · EastEnders · Harmony Korine

Timeline

  1. [CULTURE] 6 sources
    Gucci names Mariah Carey face of holiday campaign

    Gucci has named Mariah Carey the face of its new holiday campaign, featuring a film directed by Harmony Korine and a special Butterfly collection.

  2. [CULTURE] 2 sources
    Bobby Brazier stars in Gucci Christmas campaign with Mariah Carey

    Former EastEnders actor Bobby Brazier features alongside Mariah Carey in a new festive Gucci commercial for the brand's Christmas campaign.

Sources

digitalspy.com · domanipress.it · freshmagparis.com · lovers.vogue.fr · numeroberlin.de · ohlalamag.com · soapoperadaily.com · theglassmagazine.com