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Rhode brand expansion and acquisition

Updated 5 times since CLSTR started tracking revisions of this situation.

What changed

2026-10-02 07:51 UTC → 2026-10-11 11:32 UTC · added removed

Following the $1 billion sale of her skincare brand, Rhode, to e.l.f. Beauty, Hailey Bieber has expanded her influence in the beauty industry. The acquisition contributed to a 36% increase in e.l.f. Beauty’s quarterly sales, reaching $479.4 million. Bieber continues to serve as the chief creative officer and head of innovation for Rhode. Building on commercial success in North America, Rhode is executing a major expansion into 19 European markets through a partnership with Sephora. Beginning September 30, products are available both online and in physical Sephora stores across several countries, including Sweden, Denmark, Italy, Spain, and Portugal. This rollout marks a significant shift from a primarily digital and North American presence to a widespread physical retail model in Europe, allowing consumers to test textures and shades in person. To mark The expansion has reached over 500 Sephora locations across the launch, a pop-up Rhode Café was hosted in continent, including France, Germany, and Italy. In Paris, coinciding the launch has triggered significant consumer demand, with Paris Fashion Week. reports of “unprecedented crowds” at the Sephora Opéra location. The expansion includes the brand’s core skincare and makeup hybrid lineup—such as Glazing Milk, Peptide Lip Tints, and the Pocket Bronze and Highlight Milk collections—as well as the reintroduction of certain limited-edition items. In some regions, exclusive items and limited edition colors have been released specifically for the European Sephora launch. In Denmark, the launch drew significant crowds at Magasin in Aarhus. In Sweden, products are available in Sephora locations in Stockholm, Gothenburg, and Malmö. In Spain, the rollout includes major cities such as Madrid, Barcelona, Valencia, Sevilla, Bilbao, Palma, and Ibiza.

Versions

  1. 2026-10-11 11:32 UTC Rhode brand expansion and acquisition
  2. 2026-10-02 07:51 UTC Rhode brand expansion and acquisition
  3. 2026-09-30 12:07 UTC Rhode brand expansion and acquisition
  4. 2026-09-30 09:23 UTC Rhode brand expansion and acquisition
  5. 2026-09-30 06:42 UTC Hailey Bieber Rhode brand expansion and acquisition
  6. 2026-09-01 18:27 UTC Hailey Bieber Rhode brand expansion and acquisition

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