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2 clusters · 5 sources · 30 days · First seen · Last updated

Hankook Tire promotional and social activities

Overview

Hankook Tire & Technology has initiated several promotional and social engagement activities in South Korea.

In early October, the company scheduled the ‘2026 Ventus Experience Day’ at the BMW Driving Center in Incheon. The event, which includes sessions for dealers and general consumers, allows participants to test Ventus brand tires using high-performance BMW M series vehicles through track driving and emergency maneuver exercises.

Following this, the company launched the ‘Tire Boy’ safety inspection campaign in Daejeon. This initiative provides free tire air pressure replenishment, tread wear measurement, and manufacturing date verification to drivers. The campaign is paired with the 12th annual ‘2026 Sharing Concert,’ a social contribution event for social welfare workers and the general public.

Entities

Hankook Tire & Technology · Daejeon Expo Citizens Plaza · Ventus · T'Station · BMW Driving Center

Timeline

  1. [BUSINESS] 2 sources
    Hankook Tire to host free safety inspections in Daejeon

    Hankook Tire is hosting a ‘Tire Boy’ campaign in Daejeon, offering free tire safety inspections and a community concert at the Expo Citizens Plaza.

  2. [BUSINESS] 4 sources
    Hankook Tire to host Ventus Experience Day at BMW Driving Center

    Hankook Tire is recruiting participants for its ‘2026 Ventus Experience Day’ at the BMW Driving Center this October, featuring high-performance driving tests with BMW M series vehicles.

Sources

autotimes.co.kr · biz.heraldcorp.com · motorgraph.com · socialvalue.kr · zdnet.co.kr