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[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 4 sources · 19 days · First seen · Last updated

Hawkstone brand expansion and UK barley shortages

Overview

Jeremy Clarkson’s Hawkstone brand has partnered with regenerative farming company Wildfarmed to launch a new British lager named ‘Wildthing’. The collaboration includes a musical single performed by the Hawkstone Farmers Choir and Andy Cato, with all proceeds intended for farming charities to support soil regeneration.

Despite this launch, the brewing industry faces significant supply chain risks. Lisa Hogan, Clarkson’s partner at Diddly Squat Farm, has warned of potential beer shortages across Britain. Following two years of drought, the Agriculture and Horticulture Development Board reports that the current barley harvest is on track to be the “poorest ever recorded,” threatening the volume and quality of supplies for brands like Hawkstone.

Entities

Jeremy Clarkson · Kaleb Cooper · Lisa Hogan · Wildfarmed

Timeline

  1. 2 days ago

    [BUSINESS] 2 sources
    Jeremy Clarkson’s Hawkstone brand launches new beer amid UK barley shortages

    Jeremy Clarkson’s Hawkstone brand has launched a new lager with Wildfarmed, even as drought-driven barley shortages threaten British beer supplies.

  2. 21 days ago

    [CULTURE] 2 sources
    Jeremy Clarkson to host music festival at Cotswolds pub

    Jeremy Clarkson will host the Hawkstone Harvest Festival at his Oxfordshire pub in September and has recently deleted TikTok to overcome an addiction to the app.

Sources

cotswoldjournal.co.uk · gbnews.com · golfaarhus.dk · jours.fr