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HexClad expansion into Italy and product diversification

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What changed

2026-09-26 16:42 UTC → 2026-10-04 12:14 UTC · added removed

HexClad, a premium cookware company based in Los Angeles, has initiated an expansion into the Italian market. To support this move, the brand partnered with Michelin-starred chef Massimo Bottura, who joined the company’s Global Culinary Council. This partnership also includes a three-year global collaboration with Bottura’s nonprofit, Food for Soul, which focuses on addressing food waste and social isolation. Following the market entry, HexClad has further diversified its offerings by launching a new Hybrid Bakeware collection. This Developed over four years, this six-piece line set includes four cake molds, a baking sheet, and a cooling rack, priced at 349 euros. The collection utilizes the company’s signature hybrid technology and a specially adjusted, PFAS-free TerraBond ceramic nonstick technology coating. Designed for durability and is designed performance, the bakeware features an aluminum core to be metal-utensil ensure rapid heating and even heat distribution to prevent warping. The products are oven-safe up to 480 °C, dishwasher safe. safe, and compatible with metal utensils. CEO and co-founder Daniel Winer noted that the development process was complex, aiming to balance non-stick performance, durability, and quality to meet high consumer demand for baking solutions.

Versions

  1. 2026-10-04 12:14 UTC HexClad expansion into Italy and product diversification
  2. 2026-09-26 16:42 UTC HexClad expansion into Italy and product diversification

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