[REVISION HISTORY]

HOKA Clifton launch and footwear lineup expansion

Updated 7 times since CLSTR started tracking revisions of this situation.

What changed

2026-09-02 02:06 UTC → 2026-09-11 23:56 UTC · added ~~removed~~

HOKA Clifton ~~11 launch, discounts persist~~ launch and footwear lineup expansion

In early June 2026, HOKA rolled out a 90s-inspired colour palette and reduced the U.S. price of the Clifton 10 by 20% to $124. Following the July 6 launch of the Clifton 11, retailers began heavily discounting the Clifton 10 to clear stock. By mid-August, Zappos offered the Clifton 10 for as low as $100 as part of a back-to-school sale, while REI listed select styles between $93.83 and $99.83, representing a 36% savings off the $155 retail price. HOKA also implemented markdowns of up to $56 on other models, including the Clifton 9 GTX, Skyflow, and Tecton X 3, though availability of popular sizes has become limited. By late August, discount trends intensified. REI hosted a sale on HOKA running shoes with prices starting as low as $39 and discounts reaching up to 50% off on past-season styles, covering trail runners, road racers, and everyday comfort shoes for men, women, and children. Additional inventory reductions included discounts of up to $50 off models such as the Clifton 10, Arahi 8, Skyflow, and Speedgoat 2. These sales also extended to athletic apparel and accessories, with some items starting at $10. As part of a Labor Day sale, REI continued offering up to 50% off past-season styles, while HOKA offered a 20% discount on the Arahi 8 stability running shoe, reducing select colors to $120. In ~~Japan,~~ September 2026, HOKA ~~announced new~~ continued expanding its lineup. In the United States, the Big Kids Clifton ~~series releases for September. The weather-resistant~~ 10 emerged as a popular back-to-school option. In Japan, the Clifton ~~11 GTX, featuring GORE-TEX technology, is scheduled for release on September 1, including an exclusive limited-edition colorway~~ UTL launched through ~~OSHMAN’S. This will be followed~~ atmos on September ~~4 by the launch of the~~ 4, featuring a PU leather upper designed for street, business, and athletic environments. The Clifton UTL, ~~an urban-aesthetic model with an exoskeleton-style upper. By September 2026, HOKA has expanded its lineup to target diverse consumer segments.~~ priced at $150, utilizes a protective PU-molded exoskeleton over a mesh base for city wear and commuting.

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