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19 clusters · 32 sources · 111 days · First seen · Last updated

HOKA Clifton launch and footwear lineup expansion

Overview

In early June 2026, HOKA rolled out a 90s-inspired colour palette and reduced the U.S. price of the Clifton 10 by 20% to $124. Following the July 6 launch of the Clifton 11, retailers began heavily discounting the Clifton 10 to clear stock. By mid-August, Zappos offered the Clifton 10 for as low as $100 as part of a back-to-school sale, while REI listed select styles between $93.83 and $99.83, representing a 36% savings off the $155 retail price. HOKA also implemented markdowns of up to $56 on other models, including the Clifton 9 GTX, Skyflow, and Tecton X 3, though availability of popular sizes has become limited. By late August, discount trends intensified. REI hosted a sale on HOKA running shoes with prices starting as low as $39 and discounts reaching up to 50% off on past-season styles, covering trail runners, road racers, and everyday comfort shoes for men, women, and children. Additional inventory reductions included discounts of up to $50 off models such as the Clifton 10, Arahi 8, Skyflow, and Speedgoat 2. These sales also extended to athletic apparel and accessories, with some items starting at $10. As part of a Labor Day sale, REI continued offering up to 50% off past-season styles, while HOKA offered a 20% discount on the Arahi 8 stability running shoe, reducing select colors to $120. In September 2026, HOKA continued expanding its lineup. In the United States, the Big Kids Clifton 10 emerged as a popular back-to-school option. In Japan, the Clifton UTL launched through atmos on September 4, featuring a PU leather upper designed for street, business, and athletic environments. The Clifton UTL, priced at $150, utilizes a protective PU-molded exoskeleton over a mesh base for city wear and commuting.

Entities

HOKA · REI · American Podiatric Medical Association · OSHMAN'S · Sôsuke Ikematsu

Timeline

  1. [BUSINESS] 3 sources
    HOKA updates footwear lineup with Clifton 10 and Transport 2 GTX

    HOKA introduces the Clifton 10 neutral running shoe, designed for cushioned comfort and versatility, alongside the waterproof Transport 2 GTX walking shoe featuring eco-friendly treatments.

  2. [BUSINESS] 4 sources
    HOKA updates Clifton line with waterproof GTX model and price reductions

    HOKA has released the waterproof Clifton 11 GTX featuring GORE-TEX technology and is offering discounts on the Clifton 10 neutral running shoe.

  3. [BUSINESS] 5 sources
    HOKA expands into lifestyle fashion with new collections and campaigns

    HOKA is transitioning its technical performance footwear into the lifestyle market through the ‘Flex Different’ campaign with Foot Locker and the launch of the Elite Terrain System collection.

  4. [BUSINESS] 2 sources
    Hoka expands footwear lineup with Clifton UTL and Speed Loafer restock

    Hoka expands its lifestyle offerings with the launch of the rugged Clifton UTL and the restock of its popular hybrid Speed Loafer.

  5. [BUSINESS] 3 sources
    HOKA expands footwear lineup with new Clifton models

    HOKA is releasing new footwear models, including the Big Kids Clifton 10 for the US back-to-school season and the Clifton UTL, a durable lifestyle-focused model, via atmos in Japan.

  6. [BUSINESS] 2 sources
    HOKA running shoes see major discounts at REI and through brand deals

    HOKA running shoes are seeing significant discounts, including up to 50% off past-season styles at REI and 20% off the Arahi 8 stability model.

  7. [BUSINESS] 5 sources
    HOKA running shoes and apparel on sale with major discounts

    HOKA is running major sales on running shoes and athletic apparel, with discounts of up to 50% available at retailers like REI on models including the Clifton and Arahi series.

  8. [BUSINESS] 2 sources
    HOKA to launch new Clifton models and urban project in Japan

    HOKA will release the Clifton 11 GTX and Clifton UTL models in Japan this September, featuring an OSHMAN'S limited edition and a creative urban exploration project with actor Sōsuke Ikematsu.

  9. [BUSINESS] 8 sources
    Hoka and REI offer significant discounts on running shoes

    Hoka and REI are offering major discounts on running shoes, with select Hoka Clifton 10 models priced under $100 at REI.

  10. [BUSINESS] 2 sources
    Hoka Clifton 10 running shoes on sale following new model launch

    Hoka Clifton 10 running shoes are seeing significant discounts at Hoka and Zappos as retailers clear stock following the launch of the Clifton 11.

  11. [BUSINESS] 2 sources
    HOKA Clifton 10 running shoe drops below $100 in US sale

    HOKA’s Clifton 10 sneaker is cleared at $124, with REI pricing it under $100, as the brand phases in the new Clifton 11.

  12. [BUSINESS] 2 sources
    HOKA launches Clifton 11 as Nordstrom anniversary sale slashes prices on Clifton 10

    HOKA released the Clifton 11 ($155) and discounted the Clifton 10 to $124, while Nordstrom's anniversary sale offers up to 35% off the Clifton 10 and other walking shoes.

  13. [BUSINESS] 4 sources
    HOKA launches Clifton 11 running shoe with upgraded comfort features

    HOKA released the Clifton 11, its top‑selling runner with a new breathable mesh upper, upgraded cushioning and a €160 global launch, supported by the “Look What Smooth Can Do” campaign.

  14. [BUSINESS] 4 sources
    Hoka unveils Clifton PRO, a performance‑upgraded version of its popular Clifton running shoe

    Hoka launched the Clifton PRO running shoe at $165, featuring PROGLIDE+ foam and a new MetaRocker design, while earlier this month it debuted the Clifton 11 and held a promotional run event in Tokyo.

  15. [SPORTS] 2 sources
    HOKA launches Clifton Pro performance trainer in Japan and Philippines

    HOKA unveiled the Clifton Pro running shoe on 10 July 2026, adding PROGLIDE+ technology for better cushioning and propulsion. It launches in Japan (¥22,000) and the Philippines (Php10,495) across multiple shops

  16. [BUSINESS] 2 sources
    Nike and HOKA unveil new limited‑edition sneakers

    Nike launched a $130 limited‑edition Air Force 1 sneaker, while HOKA released the $155 Clifton 11 running shoe with upgraded comfort features.

  17. [BUSINESS] 4 sources
    HOKA Unveils Transport 2: Versatile All‑Day Travel Shoe

    HOKA introduced the $155 Transport 2, a versatile travel shoe with a quick‑lace toggle, praised for all‑day comfort on a Guatemala trip; the Clifton 10 also noted for lightweight walking.

  18. [BUSINESS] 2 sources
    HOKA adds Clifton Pro to its lineup and discounts Clifton 10 shoes

    HOKA launched the €170 Clifton Pro with new PROGLIDE+ foam, and discounted the older Clifton 10 to $124 on Zappos.

  19. [BUSINESS] 4 sources
    HOKA rolls out 90s‑inspired sneaker colors and discounts the Clifton 10 in the US

    HOKA launches bold 90s‑style colorways across multiple sneaker models and cuts the Clifton 10’s price by 20 % to $124 in the United States.

Sources

al.com · blog.nj.com · carrerasdemontana.com · chemistryland.com · cleveland.com · expo.cleveland.com · expo.mlive.com · expo.nj.com · eyescream.jp · freestufffinder.com · interempresas.net · lehighvalleylive.com · lionheartv.net · masslive.com · mensnonno.jp · mixedgrill.nl · mlive.com · nj.com · oregonlive.com · outsideonline.com · prtimes.jp · ridecyclespin.com · run.outsideonline.com · runnersworld.com · silive.com · sportsmania.jp · syracuse.com · theatlasheart.com · tomsguide.com · topics.al.com · womenshealthmag.com · womensrunning.co.uk

This summary has been updated 7 times: see revision history