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2 clusters · 7 sources · 8 days · First seen · Last updated

Hokka Hokka Tei rice promotion and pricing changes

Overview

The Japanese takeout bento chain Hokka Hokka Tei has implemented several initiatives regarding its rice offerings. In early September 2026, the company launched a one-week promotional campaign for members of its official app, allowing customers to receive free upgrades to large rice portions to celebrate the new rice season.

Following this promotion, the chain announced a permanent price reduction for large rice portions effective September 12, 2026. The company stated it is passing on savings from lower rice procurement costs to customers. Under the new pricing, a single large serving of rice will decrease from 240 yen to 220 yen, and the surcharge to upgrade a bento meal to a large rice portion will drop from 50 yen to 30 yen. These changes apply to various regions across Japan, including Kanto, Tokai, Kansai, and Kyushu.

Entities

Hokka Hokka Tei

Timeline

  1. 2 days ago

    [BUSINESS] 2 sources
    Hokka Hokka Tei reduces large rice portion prices

    Japanese bento chain Hokka Hokka Tei is reducing the price of large rice portions by 20 yen starting September 12, 2026, to pass on lower procurement costs to customers.

  2. 9 days ago

    [BUSINESS] 5 sources
    Hokka Hokka Tei offers free large rice upgrades for one week

    Hokka Hokka Tei is offering a one-week promotion from September 3 to 9, allowing app members to upgrade to large portions of new rice for free with a special coupon.

Sources

ascii.jp · bg-mania.jp · lmaga.jp · news.mynavi.jp · prtimes.jp · toyohashi-tahara.goguynet.jp · weekly.ascii.jp