Honda automotive market trends

Overview

Honda vehicles are showing varied market performance across different regions and demographics. In Japan, performance models like the Civic Type R are maintaining high resale values, with some three-year-old models selling for between 104% and 111% of their original price due to demand for manual transmissions. The CR-Z hybrid also remains a notable option in the Japanese used car market.

In the United States, the Civic Hybrid has emerged as the most popular Civic variant, accounting for over 30 percent of nationwide Civic sales. The 2027 lineup includes the Sport Touring Hybrid trim featuring the ‘Honda S+ Shift’ feature. Market research in the US also indicates that Generation Z drivers most frequently drive the Honda Civic.

Entities

Honda · United States · Civic Type R · Ford · Japan

Timeline

1 day ago

[BUSINESS] 2 sources
Honda Civic popularity grows among US drivers
The Honda Civic Hybrid now accounts for over 30% of Civic sales in the US. Generation Z drivers also favor the Civic model most frequently among their age group.
4 days ago

[BUSINESS] 2 sources
Honda sports cars see high resale value and market interest
Honda's sports models like the Civic Type R and CR-Z show strong market interest, with the Type R seeing resale values exceed original purchase prices.

Sources

automotiveaddicts.com · bestcarweb.jp · bizlife.rs · news.mynavi.jp