[REVISION HISTORY]

India television advertising regulation changes

Updated 1 time since CLSTR started tracking revisions of this situation.

What changed

2026-08-22 14:06 UTC → 2026-09-10 16:57 UTC · added ~~removed~~

India’s Ministry of Information and Broadcasting announced the removal of a 12-minute per hour advertisement duration cap for television channels. The restriction, originally introduced in 2006, limited broadcasters to 10 minutes of commercial advertisements and two minutes of self-promotional content per hour. The government stated the decision aims to “promote fair competition and improve the ease of doing business,” specifically seeking to level the playing field between traditional broadcasters and digital media platforms that do not face similar restrictions. Officials noted the broadcasting landscape has evolved from 62 analog channels in 2006 to over 900 channels via digital platforms today. ~~The~~ This policy change ~~was formalized through~~ follows a recent ruling by the Delhi High Court that had upheld the existing cap. Following the Ministry’s notification on August 21, 2026, which omitted Rule 7(11) of the Cable Television Networks ~~(Amendment)~~ Rules, ~~2026, which officially omits~~ 1994, the Telecom Regulatory Authority of India (TRAI) moved to align its own oversight with the new landscape. TRAI issued the ‘Standards of Quality of Service (Duration of Advertisements in Television Channels) (Repealing) Regulations, 2026’, effectively repealing the 2012 regulations that monitored compliance with the previous ~~Rule 7(11).~~ advertising limits. TRAI noted that maintaining those provisions would no longer be consistent with the amendments made by the Ministry.

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