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Indonesia digital economy and e-commerce growth

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2026-08-27 11:51 UTC → 2026-08-28 00:55 UTC · added removed

Indonesia is focusing on expanding its digital economy through increased e-commerce activity and the rise of video commerce. The government has set a transaction target of Rp40 trillion (approximately US$2.1 billion) for the 2026 National Online Shopping Day (Harbolnas), scheduled for December 10–16, 2026. This represents a projected 10 percent increase over 2025 figures, intended to support a national economic growth goal of 6 percent. the Rp36.4 trillion recorded in 2025. Coordinating Minister for Economic Affairs Airlangga Hartarto reported stated that the event serves as a strategic instrument to stimulate the national economy during the fourth quarter of 2026, aiming for a 6 percent growth rate to establish a foundation for 2027. This target is supported by a digital economy that reached approximately US$100 billion in 2025 and a surge in video commerce transactions have surged transactions, which grew by nearly 90 percent, reaching percent to 2.6 billion. This trend involves approximately 800,000 active online sellers and integrates online Minister of Trade Budi Santoso noted that Harbolnas is a collaborative effort between the government and offline commerce through live streaming. the Indonesian E-commerce Association (IdEA). The digital economy initiative is projected designed to reach approximately US$100 billion by 2025, supported by a social media user base exceeding 180 million. Officials noted that technologies like artificial intelligence will be vital for optimizing e-commerce boost consumer purchasing power and providing market opportunities encourage the use of local products, which accounted for micro, small, and medium enterprises (MSMEs). 45 percent of transactions in the previous year.

Versions

  1. 2026-08-28 00:55 UTC Indonesia digital economy and e-commerce growth
  2. 2026-08-27 11:51 UTC Indonesia digital economy and e-commerce growth

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