[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 21 sources · 2 days · First seen · Last updated

Indonesia digital economy and e-commerce growth

Overview

Indonesia is focusing on expanding its digital economy through increased e-commerce activity and the rise of video commerce. The government has set a transaction target of Rp40 trillion (approximately US$2.1 billion) for the 2026 National Online Shopping Day (Harbolnas), scheduled for December 10–16, 2026. This represents a projected 10 percent increase over the Rp36.4 trillion recorded in 2025.

Coordinating Minister for Economic Affairs Airlangga Hartarto stated that the event serves as a strategic instrument to stimulate the national economy during the fourth quarter of 2026, aiming for a 6 percent growth rate to establish a foundation for 2027. This target is supported by a digital economy that reached approximately US$100 billion in 2025 and a surge in video commerce transactions, which grew by nearly 90 percent to 2.6 billion.

Minister of Trade Budi Santoso noted that Harbolnas is a collaborative effort between the government and the Indonesian E-commerce Association (IdEA). The initiative is designed to boost consumer purchasing power and encourage the use of local products, which accounted for 45 percent of transactions in the previous year.

Entities

Indonesia · Airlangga Hartarto · Indonesian E-commerce Association · Badan Gizi Nasional · Budi Santoso

Timeline

  1. 1 day ago

    [BUSINESS] 5 sources
    Indonesia video commerce transactions reach 2.6 billion

    Indonesia's video commerce transactions have grown nearly 90 percent to 2.6 billion, supporting a digital economy projected to reach USD 100 billion by 2025.

  2. 3 days ago

    [BUSINESS] 19 sources
    Indonesia targets Rp40 trillion for 2026 National Online Shopping Day

    Indonesia targets Rp40 trillion in transactions for the 2026 National Online Shopping Day to boost Q4 economic growth and leverage the country's growing US$100 billion digital economy.

Sources

antaranews.com · cnbcindonesia.com · disway.id · dnaberita.com · ekbis.harianjogja.com · en.antaranews.com · harianjogja.com · inews.id · jawapos.com · jpnn.com · katadata.co.id · m.jpnn.com · matabangsa.com · medcom.id · okezone.com · pendidikan.harianjogja.com · regional.liputan6.com · reportasejakarta.com · republika.co.id · rmol.id · rri.co.id

This summary has been updated 1 time: see revision history