[REVISION HISTORY]

Instagram typographic wordmark redesign

Updated 2 times since CLSTR started tracking revisions of this situation.

What changed

2026-08-16 16:27 UTC → 2026-08-17 23:48 UTC · added ~~removed~~

Instagram has implemented its first major typographic wordmark redesign in approximately ten years. Announced by Head of Instagram Adam Mosseri, the update focuses on the text version of the brand name used in official communications and at the top of the application, while leaving the colorful camera icon unchanged. The redesign introduces new proprietary font families, including Instagram Sans, Instagram Pen, and Instagram Mono. The goal of the update is to achieve a “more clean and modern” aesthetic that still references the brand’s original handcrafted identity by blending script and print elements. This involves specific adjustments to the characters “s”, “r”, and “g”. The update has received polarized reactions from users. While some designers have praised the sharper lines, significant criticism has emerged regarding the legibility of certain characters. Specifically, many users have noted that the redesigned letter ‘r’ can be easily misread as a ‘z’, leading to widespread online mockery and jokes about the platform being called ~~‘Instagzam’.~~ ‘Instagzam’ or ‘Instaguam’. While some professionals appreciate the streamlined script, others have criticized the hybrid approach of mixing handwritten and minimalist elements.

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