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[SITUATION] · [QUIET] · [TECHNOLOGY]

2 clusters · 93 sources · 3 days · First seen 29 days ago · Last updated 27 days ago

Instagram typographic wordmark redesign

Overview

Instagram has implemented its first major typographic wordmark redesign in approximately ten years. Announced by Head of Instagram Adam Mosseri, the update focuses on the text version of the brand name used in official communications and at the top of the application, while leaving the colorful camera icon unchanged.

The redesign introduces new proprietary font families, including Instagram Sans, Instagram Pen, and Instagram Mono. The goal of the update is to achieve a “more clean and modern” aesthetic that still references the brand’s original handcrafted identity by blending script and print elements. This involves specific adjustments to the characters “s”, “r”, and “g”.

The update has received polarized reactions from users. While some designers have praised the sharper lines, significant criticism has emerged regarding the legibility of certain characters. Specifically, many users have noted that the redesigned letter ‘r’ can be easily misread as a ‘z’, leading to widespread online mockery and jokes about the platform being called ‘Instagzam’ or ‘Instaguam’. While some professionals appreciate the streamlined script, others have criticized the hybrid approach of mixing handwritten and minimalist elements.

Entities

Instagram · Meta · Jasmine Probst · Adam Mosseri · Threads

Timeline

27 days ago

[TECHNOLOGY] 9 sources
Instagram unveils first major wordmark redesign in over a decade
Instagram has refreshed its wordmark for the first time in ten years, introducing a modern, handwritten-style typography that has sparked debate among users over its legibility.
29 days ago

[TECHNOLOGY] 84 sources
Instagram updates typographic wordmark for the first time in a decade
Instagram has updated its typographic wordmark for the first time in a decade. The redesign, aimed at modernization, has faced user criticism over legibility, with many jokingly calling it ‘Instagzam’.

Sources

1001infos.net · aajtak.com · abmedia.io · absolutegeeks.com · actualidadiphone.com · alt1040.com · amitahmadi.com · androidayuda.com · antaranews.com · archyworldys.com · aztecajalisco.com · bizniscg.me · businessmag.al · businesstechweekly.com · ca.sports.yahoo.com · calibre800.com · cenariomt.com.br · click.ro · combonoticias.com · comicsands.com · computerarts.co.uk · concierto.cl · creativosonline.org · cubed3.com · designalley.pl · diaadia.com.pa · diariolibre.com · diariosanrafael.com.ar · digitalmarketreports.com · dirigentesdigital.com · dol.com.br · egirisim.com · elclarin.net.ve · elcomercio.com · ensegundos.do · enter.co · exame.com · finance.technews.tw · focus-news.bg · fortunegreece.com · gram.pl · gzt.com · hindi.news18.com · hochschildt.com · iefimerida.gr · indulgexpress.com · infomagazine.ma · inmagazine.ig.com.br

This summary has been updated 2 times: see revision history