International and regional tourism promotion initiatives

Overview

Tourism promotion efforts are expanding through both international roadshows and targeted regional marketing campaigns.

On an international scale, agencies are conducting roadshows to strengthen industry ties. Tanzania is targeting travel professionals in Europe through events in Valencia, Lisbon, and Madrid, featuring representatives from TANAPA and the Ngorongoro Conservation Area Authority. Concurrently, the Centro de Portugal Regional Tourism Promotion Agency has intensified activities in South America, engaging with operators in Brazil and participating in the International Tourism Fair in Argentina.

Regionally, Spanish authorities are deploying diverse strategies to boost local travel. Galicia has launched a campaign in Madrid to promote sustainable travel in Rías Baixas, while Andalusia is utilizing digital content creators and international media to reach European markets, focusing on gastronomy and heritage to capitalize on increased flight connectivity.

Entities

Centro de Portugal · Diputación de Cádiz · Diputación de Pontevedra · Rías Baixas · Cadiz

Timeline

1 day ago

[BUSINESS] 2 sources
Spanish regions launch new tourism promotion campaigns
Spanish provinces are launching new tourism campaigns: Rías Baixas is targeting Madrid via large-scale digital projections, while Cádiz is using European influencers and journalists to attract international 방문객
5 days ago

[BUSINESS] 2 sources
Tourism agencies launch promotional roadshows in Europe and South America
Tourism agencies are launching roadshows and promotional campaigns in Europe and South America, including a Tanzania-focused event in Iberia and expanded marketing efforts for Central Portugal in Brazil and Ar-

Sources

opcaoturismo.pt · que.es · tnews.pt · vigoe.es