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2 clusters · 4 sources · 7 days · First seen · Last updated

International Biathlon Union sponsorship developments

Overview

The International Biathlon Union (IBU) has secured new commercial partnerships with major brands. In early October, the IBU announced a long-term collaboration with the German sportswear manufacturer Adidas, which was set to launch during the Loop One Festival in Munich.

Following this, tire manufacturer Continental entered into a strategic agreement to serve as a global premium sponsor. This partnership, brokered through the IBU’s marketing partner Infront, is scheduled to span four seasons from 2026/27 through 2029/30, providing Continental with visibility at major events including the IBU World Cup and World Championships.

Entities

International Biathlon Union · Continental · Johannes Thingnes Boe · Munich · Infront

Timeline

  1. [BUSINESS] 2 sources
    Continental becomes premium sponsor for International Biathlon Union

    Continental has signed a four-season partnership with the International Biathlon Union, covering major events like the World Cup and World Championships through the 2029/30 season.

  2. [SPORTS] 2 sources
    Adidas becomes new official partner of the International Biathlon Union

    The International Biathlon Union has announced a long-term partnership with Adidas, launching at the Loop One Festival in Munich this October.

Sources

blachreport.de · fehmarn24.de · leinetal24.de · presseagence.fr