[REVISION HISTORY]

Iran automotive market pricing and industry crisis

Updated 18 times since CLSTR started tracking revisions of this situation.

What changed

2026-09-10 20:21 UTC → 2026-09-20 05:12 UTC · added ~~removed~~

Following the July 2026 price releases, Iran Khodro reaffirmed its public-sale programme for 600 Arisan 2 dual-fuel pickups, confirming a base price of 1.35 billion toman and an expected final cost of about 1.58–1.60 billion toman after taxes and fees. At its annual general meeting, the company detailed the 2026 Tara facelift—new front/rear lighting, a full-digital instrument cluster, electronic parking brake, wireless charging and optional hybrid power-train—alongside a Peugeot 207 facelift featuring a sportier exterior and a new automatic (potentially dual-clutch) transmission. In August 2026, both Saipa and Iran Khodro continued releasing updated market and dealer price tables. By mid-August, reports confirmed that production for several Haima models, such as the S5 Pro, S7 Pro, and 8S, has ceased. By late August 2026, the domestic market experienced notable price increases and fluctuations across the Soren Plus, Dena Plus, Tara, and Shahin series. In response, Iran Khodro launched a limited-capacity immediate sale program for the Soren Plus XU7P, Tara V1P, and Dena Plus manual. Analysts continue to highlight systemic issues regarding the national car quota system, noting that mandatory sales quotas have facilitated a black market and rent-seeking behavior. By late August 2026, the market entered a period of significant volatility. While some models experienced sharp downward corrections—such as the Lucano L8, which saw a decrease of 400 million tomans over two days, and the Peugeot 207 Automatic Panorama—others saw rapid hikes. These fluctuations are attributed to economic factors including currency and gold market shifts, as well as potential changes in fuel quotas. On September 6, 2026, Iran Khodro announced a cash sale plan for the Soren XU7P, priced at 1,775,606,700 tomans, and the manual Tara, priced at 2,037,294,400 tomans. ~~On September 10, 2026, Iran Khodro issued updated pricing for the Arisan 2 pickup for September 1405.~~

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