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Isuzu D-Max launch and service expansion in Mexico

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2026-09-30 17:51 UTC → 2026-10-16 22:18 UTC · added removed

Isuzu has introduced the D-Max pickup truck to the Mexican market, expanding its presence beyond its traditional focus on the truck market held for over two decades. The vehicle was presented at the Salón del Automóvil in Yucatán. The D-Max lineup includes four versions, ranging from a single-cab model for rugged work to double-cab versions with infotainment systems. The vehicles feature 3.0 turbo diesel engines designed for high torque, fuel efficiency, and durability. Company executives noted the vehicle possesses “truck DNA,” aiming to translate the performance of heavy-duty series like the ELF and Forward into a versatile platform for industrial and logistical use. This launch brings Isuzu’s history of Japanese engineering to Mexico’s productive sectors, drawing on a lineage that includes the 1963 WASP and the 1972 Isuzu Faster. The D-Max model itself has evolved through generations since 2002, with recent iterations focusing on safety, environmental care, and modern design. To support its operations in Mexico, Isuzu Motors de México is expanding its specialized service network. In October 2026, Isuzu Mexico and Grupo Policon inaugurated new facilities in Villa San Alejandro, Puebla. The company 4,500 square meter site is implementing continuous technical training through its Technical Training Area, focusing on diesel engine technologies, diagnostics, designed to double workshop capacity and Euro VI emission systems. Additionally, optimize maintenance times while providing integrated infrastructure for vehicle sales, original spare parts, and specialized after-sales service. This expansion in Puebla is expected to generate 35 jobs. Yoshihiko Watanabe, CEO of Isuzu Mexico, stated that the company has developed expansion allows the Isuzu Support Workshop Network brand to provide service alternatives be “be closer to customers and support their business growth,” reinforcing the company’s 20-year presence in regions lacking immediate dealership coverage, selecting workshops based on facilities, tools, the country. The new headquarters also serves as a platform to present the Isuzu D-MAX to meet the logistics and service capacity. transport needs of the region's commercial activities.

Versions

  1. 2026-10-16 22:18 UTC Isuzu D-Max launch and service expansion in Mexico
  2. 2026-09-30 17:51 UTC Isuzu D-Max launch and service expansion in Mexico
  3. 2026-09-25 19:35 UTC Isuzu D-Max launch in Mexico

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