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2 clusters · 12 sources · 8 days · First seen · Last updated

Italian consumer appliance purchasing trends

Overview

Research conducted by Ipsos Doxa for Miele indicates a shift in Italian consumer behavior regarding home appliances. Consumers are increasingly prioritizing durability, repairability, and efficiency over low initial costs.

Approximately 97% of respondents consider durability an important factor, with 58% identifying it as their primary purchasing criterion. This preference is most pronounced among consumers aged 18 to 34, where 64% prioritize longevity. The demand for long-lasting products is highest for refrigerators and washing machines. Furthermore, 97% of participants expressed a willingness to pay higher prices for appliances that offer greater longevity, aligning with European regulatory efforts such as the EU ‘right to repair’ directive.

Entities

Citterio · Swg · European Union · Ipsos Doxa · YouGov

Timeline

  1. 9 days ago

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  2. 16 days ago

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    Italian consumers prioritize appliance durability over low prices

    Research by Ipsos Doxa for Miele shows Italian consumers prioritize appliance durability and repairability over low prices, reflecting a growing trend toward sustainability and the EU right to repair.

Sources

ambientecucinaweb.it · canaledieci.it · cosedicasa.com · entilocali-online.it · ilfattonisseno.it · ilponte.com · ilsannioquotidiano.it · key4biz.it · lecodellitorale.it · quotidiano.net · sardegnalive.net · unmondoditaliani.com