Italian political social‑media rankings

In late July 2026, analytics highlighted the growing influence of social‑media metrics on Italian politics. An early‑month report noted that Mario Roggero, a jeweller serving a prison sentence for killing two robbers, had amassed roughly 379,000 followers on Instagram and TikTok—more than several senior party leaders such as Carlo Calenda, Antonio Tajani and Nicola Fratoianni. The story linked Roggero’s online popularity to a broader public debate over a self‑defence law championed by Matteo Salvini.

A week later, established politicians reclaimed the top spots. Prime Minister Giorgia Meloni remained the most followed political figure, with over 5 million likes and 91 million video views, while Roberto Vannacci posted the strongest growth and Carlo Calenda led activity on X.

By the end of July, Meloni continued to dominate the Italian political conversation on social platforms, retaining the highest like‑and‑view counts. Vannacci recorded the sharpest month‑on‑month growth—a 67 % rise—driven by strong Instagram and TikTok engagement. Matteo Renzi re‑entered the rankings, overtaking the Five‑Star Movement leader, and Angelo Bonelli posted solid Instagram results. Calenda was the most prolific X user, publishing 145 posts, and video reels proved the most effective content format. The Instagram podium was occupied by Meloni, Matteo Salvini and Vannacci, underscoring the continued centrality of social media in Italian politics.