[REVISION HISTORY]

Jaguar unveils Type 01 as part of luxury EV pivot

Updated 22 times since CLSTR started tracking revisions of this situation.

What changed

2026-10-22 23:03 UTC → 2026-10-24 11:31 UTC · added ~~removed~~

Jaguar ~~pivots to ultra-luxury electric vehicle market~~ unveils Type 01 as part of luxury EV pivot

Jaguar ~~is undergoing a radical brand transformation, pivoting from a high-volume manufacturer to an ultra-luxury electric vehicle brand. To facilitate this shift, the company~~ has discontinued its entire existing lineup, including sedans and the I-Pace, to focus on high-margin, low-volume models. Managing Director Rawdon Glover stated that the previous business model was unsustainable against German premium rivals, noting that the brand now aims to target the ultra-wealthy demographic rather than seeking mass-market recognition. The cornerstone of this transition is officially unveiled the Type 01, a ~~high-performance~~ high-performance, all-electric four-door ~~electric~~ grand ~~tourer. Jaguar has officially debuted the Type 01~~ tourer, at an event in New ~~York, showcasing a hypermodern design that notably lacks a traditional rear window, instead utilizing a ‘ClearSight rear view display’ via camera. Built on~~ York. This model serves as the cornerstone of the brand’s transition to an ~~850V electrical architecture with~~ ultra-luxury electric lineup and is the first production vehicle built on the dedicated Jaguar Electric Architecture (JEA). Described by the company as following a ~~118 kWh battery,~~ philosophy of ‘exuberant modernism,’ the Type 01 features a tri-motor all-wheel-drive system producing ~~over 1,000 hp~~ up to 1,030 horsepower and 1,365 Nm of torque. It ~~can accelerate from~~ utilizes an 850V electrical architecture with a 118 kWh battery, enabling a 0 to ~~100 km/h~~ 62 mph acceleration in ~~approximately~~ 3.2 seconds and ~~offers~~ an estimated range of up to 720 km ~~(WLTP).~~ (WLTP) or 400 miles (EPA). The ~~vehicle supports rapid charging capable of adding 321 km~~ design is characterized by a low roofline, a drag coefficient of ~~range in 13 minutes. Data~~ 0.23, and a ‘ClearSight rear view display’ that replaces a traditional rear window. The launch follows significant controversy and social media backlash regarding ~~interest suggests~~ Jaguar’s recent rebranding and ‘Copy Nothing’ marketing campaign. Managing Director Rawdon Glover addressed the ~~strategy~~ criticism, stating that the company is ~~reaching a new demographic; approximately 75% to 80% of~~ not concerned with winning over critics, as they are not the ~~50,000 prospective customers who signed up~~ brand’s intended target audience. Orders for the ~~‘Keep Me Informed’ program~~ Type 01 are ~~entirely new~~ expected to ~~the Jaguar brand.~~ open in early 2027, with prices reported to start at approximately £130,000 or $130,500. Production is scheduled to begin at the Solihull plant in the UK in 2027, with ~~orders expected to open in early 2027 and~~ deliveries anticipated in the second half of that year.

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