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2 clusters · 3 sources · 11 days · First seen · Last updated

Japan international tourism growth

Overview

Japan is experiencing a significant tourism boom, with international visitor numbers reaching a record 42 million in 2025. This figure represents more than a doubling of arrivals compared to 2015, when the country saw nearly 20 million visitors.

Key drivers for this surge include the country’s cultural appeal—specifically its food, arts, and spiritual traditions—and a weak yen that has increased affordability for travelers. Osaka has emerged as a major destination for food, fashion, and pop culture.

The Japanese government has established a target to attract 60 million international visitors by 2030. During the 2025-26 period, Australians contributed significantly to these numbers, accounting for nearly one million trips to the country.

Entities

Osaka · Australia · Japan · Lonely Planet

Claims

What the coverage asserts, and how many sources carry each claim.

Timeline

  1. [BUSINESS] 3 sources
    Japan tourism reaches record 42 million international visitors

    Japan's international tourism hit a record 42 million visitors in 2025, up from 20 million in 2015, as the government targets 60 million visitors by 2030.

  2. [CULTURE] 2 sources
    Japan tourism surges as cultural influence grows in Australia

    Japan is seeing a massive tourism surge with 42.7 million international visitors, while Japanese culinary culture continues to grow in popularity across Australia.

Sources

brisbanetimes.com.au · smh.com.au · theage.com.au