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2 clusters · 2 sources · 10 days · First seen · Last updated

Japanese beauty and lifestyle brand product expansions

Overview

Japanese beauty and lifestyle brands are expanding their product offerings with a focus on specialized hair care and fragrance.

Initially, companies such as Bottle Works Co., Ltd. and Kao Corporation introduced specialized hair treatments. Bottle Works Co., Ltd. launched a fragrance-free Moroccan Beauty Deep Moist Hybrid Hair Milk designed to provide hydration without interfering with other scents. Kao Corporation announced the expansion of its ‘melt’ brand with hair beauty emulsions and a specific oil for high-damage hair.

Subsequently, the market focus expanded to include more fragrance-centric products. The lifestyle brand UUUU released a series of fragrance treatments and mists in scents such as ‘Amber Vanilla’ and ‘Almond Coconut Milk’. Additionally, Kao Corporation updated its ‘Humming Flair’ fabric softener line with a new ‘Earl Grey & Peach’ scent, supported by new television commercials and promotional events in Tokyo.

Entities

Kao Corporation · Moroccan Beauty · Bottle Works Co., Ltd. · Satomi Ishihara · melt

Timeline

  1. 17 days ago

    [BUSINESS] 2 sources
    Japanese lifestyle brands launch new fragrance-focused product lines

    Japanese brands UUUU and Kao are launching new fragrance-centric products, including hair treatments and fabric softeners, accompanied by new marketing campaigns.

  2. 27 days ago

    [BUSINESS] 2 sources
    Japanese beauty brands launch new specialized hair care products

    Japanese beauty companies Bottle Works and Kao are launching new specialized hair care products, including fragrance-free Moroccan Beauty hair milk and Kao's melt skincare-inspired hair emulsions.

Sources

news.cube-soft.jp · prtimes.jp