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Japanese confectionery and dessert trends

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2026-10-07 06:51 UTC → 2026-10-10 00:48 UTC · added ~~removed~~

The Japanese confectionery market continues to see diverse product developments, ranging from homemade trends to major brand collaborations and new snack launches. Recent activity in September 2026 highlights significant ice cream releases. Häagen-Dazs Japan launched a limited-time ‘Vanilla Chocolate Sundae’ mini cup on September 1, featuring Madagascar vanilla, chocolate chips, and chocolate sauce. The brand also introduced a ‘Black Sesame & Kinako’ mini cup as part of its ‘GREEN CRAFT’ plant-based series, utilizing a soy milk base and roasted Hokkaido soybean kinako. On September 15, the company released the ‘Nou-mitsu Imo’ (Rich Honey Sweet Potato) mini cup using Beniharuka sweet potato puree and a thick sauce made from both Beni Haruka and Anno potatoes. In October, Häagen-Dazs is expanding its seasonal offerings with the October 6 launch of ‘Houjun Rum Raisin’ (Rich Rum Raisin). This winter-themed 110ml cup increases the rum content from the standard 0.7% to 1.0% using an original blend of multiple spirits, while also featuring increased cream and California raisins. Meiji Co., Ltd. is expanding its offerings with the release of ‘Meiji Essel Super Cup Cookie Vanilla’ on September 7, followed by ‘Meiji Essel Super Cup Mini Strawberry Choco Cookie/Choco’ on September 21. Meiji is also introducing new chilled sweets utilizing cheese manufacturing technology, alongside new olive oil spreads and pasta-based soups. Looking ahead to October 5, Meiji has announced ‘Meiji Essel Super Cup Kokuumami Caramel’, a new flavor featuring caramel-flavored ice cream and caramel cookies. Other late-September developments include Nissin Cisco’s ‘Coconut Sable Mini Caramel Brulee Flavor’ on September 21 and Lotte Co., Ltd.’s release of ‘Choco Pie’ individual servings in ‘Cream Choux’ and ‘Bitter Eclair’ flavors on September 22. Lotte is also collaborating with Al Co., Ltd. to provide Halloween-themed designs However, Meiji has discontinued its matcha-flavored Essel Super Cup 200ml ice cream, ending a 24-year run for the ~~‘Bikkuriman AI Goods Maker’ service through October.~~ flavor that first debuted in 2002. The decision follows a rise in global demand for matcha ingredients, which has led to potential supply shortages.

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