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2 clusters · 3 sources · 15 days · First seen · Last updated

Japanese consumer credit card usage trends

Overview

Recent consumer surveys in Japan have highlighted various trends and challenges regarding credit card usage and preferences.

An AZWAY study found significant dissatisfaction with revolving payments (revo-barai), with over 91% of users expressing regret. This regret was primarily attributed to unexpectedly high fees and ballooning balances that some users reported exceeding 1 million yen. The study noted that many users lacked a clear understanding of interest accumulation.

Other data from Zero Axel and Cocomoola indicated that consumers heavily prioritize cost-effectiveness. When selecting cards, a majority of respondents emphasized low or no annual fees. For same-day issued credit cards, 54% of users prioritized low fees, while 56.67% of ETC card users identified the absence of annual and issuance fees as their primary deciding factor. Popular choices among consumers included Rakuten Card, PayPay Card, and Sumitomo Mitsui Card (NL).

Entities

Rakuten Card · AZWAY · Mitsui Sumitomo Card · Saison Card International · PayPay Card

Timeline

  1. 2 days ago

    [BUSINESS] 2 sources
    Japanese consumer surveys highlight preference for low annual fees on credit and ETC cards

    Surveys in Japan show that consumers prioritize low annual fees when choosing same-day credit cards and ETC cards, with Rakuten and PayPay cards leading in popularity.

  2. 16 days ago

    [BUSINESS] 2 sources
    Japan credit card surveys reveal high regret over revolving payments

    Surveys of Japanese credit card users show high regret rates among those using revolving payments due to high fees, while beginners prioritize low annual fees and favor Rakuten Card.

Sources

ascii.jp · news.mynavi.jp · prtimes.jp