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2 clusters · 5 sources · 9 days · First seen · Last updated

Japanese regional food promotion initiatives

Overview

Regional food promotion initiatives have been launched in Japan to highlight local specialties from Fukui and Toyama Prefectures.

In Fukui, sushi chains Kaisen Atom and Nigiri no Tokube began the ‘Umainyaza Fukui Festival’ on October 1. The event, which runs through November 1, features regional items such as Gasaebi, Fukui sweet shrimp, and Saba no Heshiko. This initiative is part of an industrial promotion agreement with Fukui Prefecture intended to support recovery efforts following heavy rain damage in August 2026.

Simultaneously, a nationwide restaurant fair has launched to promote ‘Fufufu’, a rice brand from Toyama Prefecture. The fair involves 81 restaurants across Toyama and other regions, including Tokyo and Osaka, offering original menus using the brand. The event, which includes a kickoff in Toyama City, is scheduled to continue until November 1.

Entities

Wataru Nishizaki · Fukui Prefecture · Kappa Sushi · Kaisen Atom · Nigiri no Tokube

Timeline

  1. [CULTURE] 2 sources
    Toyama brand rice ‘Fufufu’ promoted in nationwide restaurant fair

    Toyama Prefecture has launched a restaurant fair featuring 81 establishments nationwide to promote its ‘Fufufu’ brand rice through special menus, running until November 1.

  2. [BUSINESS] 3 sources
    Fukui food festival launched at Kaisen Atom and Nigiri no Tokube

    Kaisen Atom and Nigiri no Tokube have launched the ‘Umainyaza Fukui Festival,’ featuring Fukui Prefecture specialties like Gasaebi shrimp and sea urchin across 48 locations through November 1.

Sources

fnn.jp · fukuishimbun.co.jp · hokkoku.co.jp · news.mynavi.jp · weekly.ascii.jp