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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 8 sources · 10 days · First seen · Last updated
Japanese restaurant seasonal menu promotions
Overview
In early October 2026, major Japanese hamburger chains introduced various seasonal and limited-time menu promotions. Bikkuri Donkey launched its tenth annual ‘Gulliver!’ fair on October 7, featuring oversized portions such as a ‘Monster Gulliver Hamburg Dish’ and a 30cm tall chocolate parfait. Simultaneously, Burger King released its ‘Big Mouth Guilty’ series on October 2, which focused on intense garlic and meat flavors through a special garlic sauce.
Following these seasonal launches, Burger King Japan announced the relaunch of its ‘On The Beef’ series, scheduled for a one-week period from October 16 to October 22. This promotion emphasizes flame-grilled 100% beef patties, offering options ranging from simple salt and pepper seasoning to varieties featuring spicy jalapeño, teriyaki with red miso, or BBQ sauces. The campaign includes original stickers for customers, though certain locations such as specific racecourses and Kansai International Airport are excluded from the promotion.
Entities
Timeline
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[BUSINESS] 4 sourcesBurger King Japan relaunches ‘On The Beef’ series
Burger King Japan is relaunching its ‘On The Beef’ series from October 16 to October 22, featuring flame-grilled beef patties with simple seasoning or three specialty sauces.
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[BUSINESS] 6 sourcesJapanese restaurant chains launch large-scale seasonal menus
Japanese restaurant chains Bikkuri Donkey and Burger King are launching massive, limited-time seasonal menus featuring oversized portions and intense garlic flavors in October 2026.
Sources
ascii.jp · dtimes.jp · game.watch.impress.co.jp · gigazine.net · lmaga.jp · niiza-shiki.goguynet.jp · prtimes.jp · weekly.ascii.jp